mDoc stands for Mobile Device Optimised Content and is the process of sending device-perfect image and video content directly to the SMS inbox
Yes, mDoc is different to MMS. There are key differentials between mDoc and MMS:
The pricing structure for mDoc is based on the number of messages sent and varies between CRM and Acquisition campaigns. To find out more about our pricing, please visit our pricing page.
mDoc is delivering results that are 127% stronger when compared with standard SMS in like for like tests. mDoc consistently outperforms SMS and is especially effective when promoting products and services that are visually striking. A picture speaks a thousand words, and the beauty of mDoc is that the visual content is delivered directly into the SMS inbox without the recipient having to click on a link.
At Digitonic, our ethos is 'no phone left behind’, and should for any reason an mDoc message not deliver, a fallback communication is automatically triggered and delivered to the handset in a Rich Media Text format.
No, clients only need to supply creative assets and brand guidelines. Our in-house design team design the mDoc to your brief using their extensive mobile design experience and mDoc design best practice.
We use our award-winning mobile validation tool AMVS prior to every mDoc send to help achieve delivery rates of up to 98%. AMVS connects to a phone’s home network to identify if a number is currently live, not active or roaming.
The mDoc platform is able to detect the model of every device, to ensure we always send the optimised version of the creative to each phone.
On retention CRM campaigns data would be supplied to us. This is done once NDAs are in place via SFTP to ensure data protection compliance. On acquisition campaigns, clients can work with Digitonic’s approved data suppliers that have contractually committed to supplying fully opt-in PECR compliant data. Should you wish to supply your own data for acquisition campaigns, as long as this data passes our strict PECR compliance checks we would be happy to use it.
Yes, all recipients have the option to opt-out from the future marketing communication at any point by texting the stop code to the number provided in the copy of every message.
mDoc can successfully deliver messages to United Kingdom mobile numbers. Our technology team are currently testing mDoc within other territories. Should you need to deliver messages immediately to international mobile numbers we offer a global solution with our Rich Media Text channel.
An mDoc allows for 1,000 characters as well as a subject header, giving you the opportunity to send a message up to 6 times longer than SMS at a similar cost. For optimum conversion results we can advise on copy to ensure campaigns generate the best possible response.
Our campaigns are loaded with event tracking, giving us a detailed understanding of which customers have interacted with content along with associated drop off points. We analyse all elements of the campaign giving our customers a full understanding of campaign performance and ROI.
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