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Boldly Going...

Jan 23, 2019

“Standing still is the fastest way of moving backwards in a rapidly changing world”. - Lauren Bacall 

 

Powerful words from legendary Hollywood actress Lauren Bacall, that are equally pertinent to everything that Digitonic embodies.

From our humble beginnings in 2011, we have always dreamed big. Grant and Iain founded the business with the belief that mobile marketing would revolutionise the way that brands speak to their customers.

As it turns out, they were right.

That foresight was definitely advantageous as Digitonic were the first people to bring the much fabled “Rich Media Text” (RMT) to the market but as Ms Bacall says, you can’t stand still.

So, from that point, year on year we have continued to innovate, grow and develop. So much so, that the technology we have developed in house has seen us awarded Top 10 Status in the UK Intellectual Property League.

This innovation is sewn into the fabric of Digitonic and we recognise that the tech landscape changes almost daily, ultimately we would like to think that we contribute to that.

With that being said, here’s an insight into the events we will be attending as we look to remain at the forefront of the mobile and conversational marketing revolution in 2019.

Mobile World Congress - Barcelona

We’ve attended MWC every year since our inception and this year is no different. We’ll be exhibiting at the conference and it’s a real favourite of Digitonic's in particular as we get the opportunity to mingle with some of the leading minds in mobile tech.

Traffic & Conversion Summit - San Diego, CA

This event is in its 10th year, and it’s the place where some of the most prominent minds in digital marketing gather to discuss the hottest trends and share their successes and best practice. We love this conference as it allows us to adopt some new techniques for our clients. It also allows us to impart some of our knowledge on up and coming marketers!

Facebook F8 - San Jose, CA

First things first, we love Facebook. The power of Social Media grows day on day, and this conference presents us with the perfect opportunity to pick the brains of the greatest minds from within The Social Network. Our Facebook approved chatbot Yapper serves to show that we put the learnings that we take from F8 into practice and we can’t wait to see what this year has in store.

Engage - Prague, Czech Republic

Socialbakers host Engage events the world over - aimed at bringing together social media marketing thought leaders. This event allows us to keep our finger on the pulse of what is coming down the line and implementing what we see as the most beneficial techniques for our current and future clients.

Laracon VII & Laracon EU - New York City, NY & Amsterdam, Netherlands

At Digitonic, we have an unbelievably talented group of developers. Laracon is the brainchild of Taylor Otwell (The creator of Laravel) and his team. It's aimed at bringing Laracon developers from both sides of the pond together to share best practice and listen to speakers including Mr Otwell himself. It’s like Coachella but for developers.

Scotland PHP 2019 - Edinburgh, Scotland

Another one for the techies, we round our year off with a trip a little closer to home, as we head through to the capital for the fourth instalment of the Scotland PHP conference. It serves as another opportunity for the Development Team to interact with some of the best PHP developers that Scotland has to offer.

What Happens Next?

Constant innovation has been the lifeblood of Digitonic since day one. We have been the leaders in Mobile Marketing for a long time and we are using that expertise to affect change in what we believe is next; Conversational Marketing. This is already taking shape with our Yapper platform.

There is little doubt that the events that we will attend and contribute to will have a bearing on future product development. The experience gained through pioneering Smart Mobile Marketing® is enabling our team to help our clients succeed in Conversational Marketing.

We embrace and implement change as a norm at Digitonic. In the words of Franklin D. Roosevelt “There are many ways of going forward, but only one way of standing still”.

If you’d like to hear more about how we can help you engage, acquire and retain customers at scale then please get in touch.