Facebook is a constantly evolving platform, hosting a number of services and tools that businesses and marketers can use to their advantage. Two of the most recent offerings from Facebook that could help with your marketing strategy are Facebook Premieres and Watch Parties.
In this blog we will look at how to set up Premieres and Watch Parties and how they function, as well as how they can help to engage your target audience.
The Premiere feature allows you to schedule pre-filmed videos to premiere at a specific time as if it was a live moment. When you schedule a video as a premiere fans of your page get notified that you have created the premiere, a 3-minute countdown clock will show before your video goes live and once the video is live viewers can like, share and comment in real time the same way they would if you had “went live” on Facebook.
This feature can give brands all of the benefits of going live on Facebook without actually broadcasting your video live and giving you the luxury to pre-film and edit the content you wish to show to your audience.
Facebook live has provided some incredibly impressive stats in the past. Including showing that:
- 82% of online audiences prefer live video to a normal social media post
- Facebook videos achieve 10x more reach than Youtube links
- Live videos average 6x more engagement than a normal scheduled video
With a Facebook Premiere you can enjoy all of this engagement without actually having to be present for a live video!
Facebook Watch Parties
The other video feature that Facebook is now offering is a “Watch Party”. This feature lets Facebook pages and groups host shared video streaming sessions. These will allow everyone tuning into the watch party to be able to see and comment on the videos at the same time.
The organiser of the Watch Party can select a variety of videos from the Facebook platform to stream and users joining the watch party can then request to add videos at the organiser’s discretion. This feature also provides an engaging platform for a brands audience to interact with them in a different way from standard Facebook posts or videos.
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