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Fighting the impact of COVID with our strongest sales period on record

Sep 13, 2020

Here at Digitonic, we’re excited to report significant recent growth having hit our annual turnover target of £5.6 million in August - two months prior to the end of our financial year.

We wanted to use this blog to outline where this growth has come from, while highlighting the appreciation we have for both our team and the support we’ve received across the course of the last few months.

Following the early detrimental effect of the pandemic, we pivoted our strategy quickly to focus solely on our key markets, recognising new opportunities for growth, which resulted in the onboarding of 26 new clients in just five months. 66% of our year-to-date (YTD) turnover has been generated since May, after we expanded our client base considerably in North America and India.

March and April were however incredibly challenging months for us as a business and we knew we needed to adapt quickly. Although the commerciality of the business was important during that period, the health, safety and wellbeing of our team was our number one priority. As soon as the pandemic hit Scotland at the beginning of March, we transitioned to work from home to ensure our entire team felt safe – within 24 hours we had all of our employees comfortably working from home. But, like many businesses across the UK, we had to furlough multiple employees to ensure the long-term viability of the company.

Since then, we’ve worked incredibly hard to ensure we were able to keep jobs safe and get all furloughed team members back to work as quickly as possible - resulting in some of our busiest months on record. This bounce back really is testament to the incredible work ethic, creativity and innovation of the team, combined with its ability to sell in challenging circumstances. In addition to the furlough scheme, we’ve also had access to support from Scottish Enterprise through its Pivotal Enterprise Resilience Fund – both of which we’re incredibly grateful for.

The pandemic has drastically impacted Scotland’s economy, which slumped by almost one-fifth (19.7%) between April and June, while the UK was the hardest hit by Covid-19 among major economies from April to June, shrinking by 20.4%. However, latest figures highlight that some businesses are showing extremely positive signs of recovery.

Despite facing considerable challenges at the start of the pandemic, we managed to turn things around, resulting in success like we’ve never experienced before.

Thanks to the furlough scheme, we were able to protect our employees’ jobs, ensuring their families didn’t face any additional worries during an already difficult period. At the same time, we were able to take a step back and refine our overall strategy which led to us actively spotting several emerging international opportunities resulting in 100% of recent turnover coming from international markets.

Over this period, the team has worked incredibly hard, across four different time zones, showing a great deal of tenacity. Since April, not only have we secured several new clients but we have also delivered for them, meaning we are seeing many repeat orders through our very targeted sales approach. While the events of the last few months have undoubtedly been difficult across the board, our end to Q3 and start to Q4 really have given us hope that the future can be bright for other companies who are in the same boat we were back in March/April. The future looks incredibly exciting for Digitonic, and we couldn’t have done it without our hardworking team and the excellent support we’ve received along the way.

To learn more about the work we’ve been doing in recent months and how we may be able to help your business, contact us today.

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