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Meet The Team - Alison McLelland, Mobile Marketing Manager

May 29, 2019

We are delighted to welcome Alison McLelland to Team Digitonic as a Mobile Marketing Manager!

Alison is a new addition to the Digitonic Marketing team, who has recently moved back home to Glasgow following 4 years living and working in London.

Find out more about Alison and why she is excited to join Digitonic.

What attracted you to come and work for Digitonic?

That Digitonic were mobile pioneers, always evolving and at the forefront of innovation - I wanted to be part of that! I love learning and find the digital landscape so interesting and ever-changing, therefore I wanted my next step in my career to have a major digital focus. In addition, I have a media agency background, and I’m glad Digitonic also provide the opportunity to learn about the marketing sector, allowing me to develop further as a marketeer, expanding my skillset and experience.

How would you describe your role as Mobile Marketing Manager?

Managing campaigns from brief until campaign end, and being that core contact for our client throughout the whole journey. Once the campaign finishes, we would share final results with the client as well as campaign learnings which can help influence and tailor future campaigns. It’s also key to ensure you try and keep up-to-date with the latest industry updates to ensure we are always on the front foot.

What are the key skills and attributes to succeed in your role?

I feel you need to be organised, accurate, process driven, assertive, enthusiastic, motivated and pro-active. There is always going to be hundreds of moving parts across multiple clients and campaigns so you need to be organised and accurate, with process helping to drive efficiencies. When working with clients, it’s important to be assertive and enthusiastic - they are trusting you as the expert. Self motivation and pro-activity will drive you to always ensure you are delivering 110%.

What motivates you to come to work every day?

That I am learning every day and every day is different. Challenging myself to ensure I have a good understanding of everything that I do, really motivates me and I enjoy keeping up-to-date with the latest updates across the sector.

What is your favourite thing about working at Digitonic?

The innovation, the sky is definitely not the limit here at Digitonic! The Digitonic culture is also great, everyone is so supportive and collaborative and always more than happy to help - it’s a great team effort and really motivates you to be the best you can be.


We’re always growing as a team across all departments, so if you like what you hear from Alison, get in touch today to find out about the positions currently available.

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