We are delighted to Welcome Rachel Lawrie to the team as a Campaign Manager!
Find out more about Rachel and why she is excited to join Digitonic below.
WHAT ATTRACTED YOU TO COME AND WORK FOR DIGITONIC?
It was a brilliant opportunity to learn more about an ever-changing industry, as well as expand my own marketing skill set. I was immediately intrigued by how innovative Digitonic is, and it feels like a very exciting time for the business. Coming from an Email Marketing background, I love seeing the results come in from a successful campaign, so the idea of helping businesses connect with more people through Mobile Marketing appealed to me as well.
HOW WOULD YOU DESCRIBE YOUR ROLE AS CAMPAIGN MANAGER?
I manage our mDoc campaigns for clients based in the UK and internationally, helping to send engaging and dynamic content straight to their customers’ inboxes. Day to day, I’ll liaise with clients and various members of the Digitonic team in order to piece together the perfect campaign. Post-send, I analyse the success of the campaign and look for opportunities that our customers can tap into as well.
WHAT ARE THE KEY SKILLS AND ATTRIBUTES TO SUCCEED IN YOUR ROLE?
I realised very quickly that you need to be incredibly organised, detail-oriented and always pay attention to what’s going on around you. It’s important to not be afraid to ask questions either - every day is a school day! Similarly, I’d say that having the enthusiasm and drive to always learn more is key.
WHAT MOTIVATES YOU TO COME TO WORK EVERY DAY?
Knowing that I’ll leave the office at the end of each day having learned something new, and not one day is ever the same. I’m also motivated by challenge, so it suits me to a tee.
WHAT IS YOUR FAVOURITE THING ABOUT WORKING AT DIGITONIC?
Every day has been different so far, and it feels like a very exciting time to be joining the company. There is always a lot going on, everyone in the team is incredibly helpful and supportive, and I’ve learned so much in such a short space of time. The new office is also a bonus – it looks amazing!
We’re always growing as a team across all departments, so if you like what you hear from Rachel, get in touch today to find out about the positions currently available.