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4 International Offices
25 Employees
5 Languages Spoken

Established 2011

The story of Smart Mobile Marketing®

Digitonic was founded by Grant Fraser and Iain Wilcox, on the belief that mobile marketing technology - in 2011 - was simply an extension of the most common, and at that time, the most successful desktop formats. Back then, the concept of mobile-first had not fully emerged; there was still no concept of mobile-only.

We set out to change that, and we began to lay the foundations for what we have today come to know as Smart Mobile Marketing®.

Today we are still owner-managed and proudly so; we are rooted firmly in Glasgow - a creative city which we adore. In 2019 we opened in London; in 2020 Manhattan.

Will you be part of our story?

“The atmosphere at Digitonic is truly inspiring”

Digitonic Product Launches 2011 - 2014:

AMVS

Advanced Mobile Validation Service

2013
Digitonic Product Launches 2015 - 2017:
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2015
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2017
Digitonic Product Launches 2018:
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2018
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2018
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2018

Our Trademark

Smart Mobile Marketing® is our trademark, and it is the embodiment of what we do: We deliver marketing success.

Every day we strive to deliver remarkable projects for forward thinking clients. Via strategic thinking and continual ideation, strategising and researching, all mixed with the latest development frameworks; we have an insatiable appetite to innovate.

We do this whilst respecting privacy-by-design and secure development principles, and we continually invest in our people, enabling them to be at the forefront of our industry.

Don't just take our word for it.

Hear some thoughts from the team

Joined 2012

Lynsay Thorburn

Marketing Director

Q1: What attracted you to your original role at Digitonic?

Back in 2012, I was looking to develop my skills as a marketer and work in a fast paced agency environment. As a pioneering start-up in the mobile marketing niche, Digitonic was a perfect fit. To be the first employee of Digitonic was a rare opportunity that was too good to miss!

Q2: Can you describe how your career has since progressed?

Over the last 8 years, my role has progressed from Mobile Marketing Executive focussing on messaging campaigns and solutions, to Marketing Director, where I manage our marketing team, and the media buying and traffic generation divisions within the company. Digitonic have been on an exciting journey as we expand our in-house technology product offering and internationalise the business. Growing with the business, and helping to build the company and the Digitonic brand has been extremely rewarding!

“Digitonic was a perfect fit”
“Design is a way of thinking”

Joined 2014

Ami Kevan

Senior Graphic Designer

Q1: What attracted you to your original role at Digitonic?

As a designer, the role at Digitonic represented a rare opportunity to be involved in design aspects across a multitude of different disciplines and have the opportunity to be involved in design elements within their pioneering technology. It meant I would be able to learn new skills and build those across a number of different design areas and practices.

Q2: Can you describe how your career has since progressed?

Having started as the only designer on the team, the last 5 years has seen me gradually grow and progress into a lead design role where I manage team design; now a team of three. Although mainly a digital role, it is extremely rewarding to also be trusted with design in a variety of different areas; recently being involved in the design and project management of our new Glasgow HQ office and move. As the company grows we have seen the design department really expand, morphing into an extremely diverse department, bridging across everything from animation to UI.

Team Digitonic

Our Glasgow HQ

#Digilife

Technology Stack

We provide world class mobile marketing platforms for our clients. Often, these are operated by our internal marketing operations teams, who act as our internal customer.

We add value to our clients’ projects because we have the ability to decide how our platforms operate, integrate and evolve.

We build on top of the latest frameworks whilst ensuring interoperability, and we scale our platforms from the ground up to handle millions, and sometimes billions of transactions each month.

Our platforms are operational 24/7 and we are supported by a team of passionate engineers and technical team leaders who have a thirst for knowledge and an inquisitive mind.

Our platforms provide our development teams with a series of challenges, but also a wealth of knowledge and pride. We are not a ‘one platform fits all’ kind of department.

We Experiment

We change our tech stack depending on the project.

We push the boundaries on what we can achieve through a number of software development methodologies and techniques.

We are passionate about standards, consistency and quality.

We only employ engineers who strive for better.

Current Stack

Some of Digitonic's top products

CRM & Customer Retention

mDoc is our flagship mobile messaging format delivering rich media content into the SMS inbox of any internet enabled mobile device.

Handling Jpegs, Gifs, MP4s and PDF documents, mDoc is the digital postal service; vastly more effective than email and at a fraction of the cost of physical mail.

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Customer Loyalty

Entr is our turnkey WiFi analytics platform delivering real-time in-venue personalisation via triggered marketing and webhooks, all derived from device connectivity events.

Powered by your existing WiFi connectivity, Entr also provides unique data insights by helping venue owners to understand unique customer visit frequencies and durations.

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Conversational Messaging

Yapper is a conversational flow designer delivering functionality at the forefront of the conversational marketing evolution.

Leverage scalable inbound and outbound Facebook Messenger automation to capture, qualify and connect across social channels.

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Audience Generation

AdNews provides a highly scalable prospecting technique by leveraging newsworthy content, achieving targeted brand exposure.

The AdNews process creates an enhanced conversion funnel by creating impressions that encourage action, delivering industry leading click through rates when compared with traditional banner advertising.

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Success Stories

mDoc

KFC

View Case Study

Yapper

Lettingweb

View Case Study

Media Buying

OilPrice.com

View Case Study

Our Careers

Join our amazing #Digifamily

“Strategies that deliver results”
Date Posted: Nov 29 2020

Mobile Marketing Manager

Based: Glasgow Salary: Dependent on Experience

Reporting to the Marketing Director, and sitting within the marketing team, the Mobile Marketing Manager has the responsibility for the development and delivery of social acquisition campaigns for a group of clients.

You will own end to end projects from scoping, strategy, campaign management and analysis, to performance reporting for your clients. You will be the main contact within the business for your clients and it will be your responsibility to ensure all your accounts are serviced to the highest of standards.

A core responsibility is to develop a deep understanding of the digital platforms utilised within the integrated campaign structure and take key learnings, to optimise client campaigns and future-proof strategies that deliver results.

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“Exceeding customer-led KPIs”
Date Posted: Nov 29 2020

Campaign Manager

Based: Glasgow Salary: Dependent on Experience

As a Campaign Manager you are responsible for external communication with clients including onboarding, and internal liaison with the technical and design teams to create thorough specifications and campaign quotations.

Largely focused on planning, management and delivery of campaigns and campaign integrations, this role also has a focus on creating value for each client by benchmarking success metrics with a continual focus on exceeding customer-led KPIs.

You will be the main contact within the business for your clients and it will be your responsibility to ensure all your accounts are serviced to the highest of standards. A core responsibility is to develop a deep understanding international messaging landscape to future-proof strategies that deliver results.

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“A pivotal hub within the business”
Date Posted: Nov 29 2020

Office Manager

Based: Glasgow Salary: Dependent on Experience

Reporting to the Management Team, you are responsible for providing a bridge between the administration and operational arms of the company. This is a pivotal hub within the business which looks after our satellite locations as well as the HQ.

You will own all book keeping functions, and being adept at building relationships with external clients and suppliers you will ensure cashflow is healthy in all of our trading currencies. You will be the main internal contact within the business for administration tasks including HR, training, diary planning, and general tasks.

You’ll be an excellent gatekeeper and will be the first point of interaction in the company for any external customer or stakeholder, and enjoy being an all-rounder who can lend a hand to the smooth daily running of the office.

It will be your responsibility to ensure that the business is organised and functioning to the highest administration standards.

“Develop world class solutions”
Date Posted: Nov 29 2020

Business Analyst

Based: Glasgow Salary: Dependent on Experience

As a Business Analyst based in our Glasgow office, you will work across departments - from engineering, design, marketing as well as senior business staff to develop world class solutions for all Digitonic products. You will require limited support in order to carry out the daily tasks.

A core responsibility will be leading discovery workshops to gather business requirements and define business processes. Working closely with colleagues to define acceptance criteria to accurately capture details of the solution, including any business rules.

You will be responsible for creating and executing regression scripts that test the solution end to end to validate the captured business requirements. You will create training documentation and facilitating training sessions to end users when required.

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Join the

Digitonic team.

"The atmosphere at Digitonic is truly inspiring; our passionate team of experts execute campaigns that drive outstanding results"

- Lynsay Thorburn, Marketing Director

From The Blog

Meet The Team - Adam Campbell, Digital Marketing Specialist

Oct 21, 2020 Digitonic

Fighting the impact of COVID with our strongest sales period on record

Sep 13, 2020 Digitonic

2020 Vision Revisited: Did Our Tech Predictions Come True?

Aug 26, 2020 Digitonic

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