OilPrice.com
Case Study
OilPrice.com is the number one source for Oil and Energy news on the web.
Background
Digitonic have had a long-term partnership with OilPrice.com successfully collaborating and working together to create solutions for a variety of OilPrice.com clients.
The Challenge
A client of OilPrice.com was looking to command attention within the gold investment sector. The challenge was to drive and enhance awareness for a particular gold company across both the American and Canadian markets
The Solution
Digitonic identified that in order to successfully drive awareness, the solution would be high quality, profiled traffic, driving to the client’s bespoke landing page. The client’s landing page provided further information on the company, helping to educate the audience and drive consideration.
To deliver additional impact, the landing page was integrated with our unique AdNews technology. This means that a high-impact AdNews banner was served to the user when they arrived on the landing page. Displaying a clear call-to-action it enticed users to click through to the clients end destination.
In addition to the AdNews banner, the article included various hyperlinks throughout, which also directed to the clients end destination, providing a seamless user experience and journey.
Goals
Raise brand awareness of the gold company and educate the audience
Drive high quality traffic to the landing page at scale
Reach new audiences via prospecting and lookalike targeting strategies
Reconnect with previous engagers through retargeting
Results
Landing page impressions
Overall cost-per-click
AdNews banner click-through-rate
Average landing page dwell times
Prospecting display banner click-through-rate
Retargeting display banner click-through-rate
Lookalikes display banner click-through-rate
How much would a similar project cost?
Fill in the below and we'll contact you within 1 business day.
"Their custom-built technology seems to give Digitonic a powerful competitive advantage"
