mDoc is the latest in mobile technology, delivering images, audio and video content directly into SMS inbox of consumers.
Audi sought an innovative way to increase attendance to their dealership Platinum Event
Digitonic targeted customers that had not responded to other marketing channels with an mDoc user journey to raise awareness of the event and increase appointments
Increase attendance at the Audi Platinum Event
Raise awareness of the Platinum Event to customers of the Scottish dealerships
Increase the number of appointments booked in each dealership
Increase sales of the Audi range in each dealership
The mDoc technology ensures each user receives optimised content for their device. If the mDoc hasn’t been received a fallback message is sent, redirecting the user to the Renault commercial and the registration page.
Profiled, fully opted-in data was used to only target users who live within a 75 mile radiance of each event, ensuing high attendance at each event.
Fully tracked campaign to measure effectiveness and ROI.
Retargeting element with personalised reminder messages closer to the event data to ensure high attendance on the day.
9% of customers who received the message clicked on the CTA
3% of customers that clicked on the CTA purchased an Audi at the event
94% of appointments resulted in an Audi sale at the event
Cost Per Audi Sale at the event of £49.79
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