mDoc is the latest in mobile technology, delivering images, audio and video content directly into SMS inbox of consumers.
KFC sought an innovative way to boost awareness of their national “Chicken Tuesday” campaign across South Africa. They targeted people who live in close proximity to a KFC restaurant to increase midweek footfall.
Raise awareness of the “Chicken Tuesday” campaign and highlight KFC locations nearby to each customer.
Increase midweek footfall within KFC restaurants throughout South Africa.
Encourage repeat, and more frequent, custom with a “Tuesday only” offer.
The mDoc platform ensured that each customer received optimised content for their device.
The campaign was fully-tracked to measure effectiveness and ROI.
At the end of the trading day, not only was the advertised deal a success, but several KFC lines also sold out after the campaign had been sent. The mDoc campaign significantly outperformed traditional marketing activity for the same offer.
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